Perhaps you have never, you simply watched the, the captions and things like this? I do. I catch myself. I am like, why didn't I flip it ? Nevertheless, it's so much better with salad. Right. Nonetheless, it's like people consume at different times, several times of the day. Um, but what I found is if you are able to hook them, if you are able to find that hook, while it's about Facebook, on Youtube, on Instagram, you actually need them for 20 seconds and that 20 seconds should be your gold. It is like you need to reinforce that hook or you need to reinforce what your value proposition is to get them in, while it is a title or a thumbnail or however you're pulling them into that video. You need to reinforce that since in the event that you do not, you are likely to get the hockey stick effect. That means the people who begin washing it begin to depart, you understand, and you not going to have anyone watching it.
Or perhaps linkedin. Yeah. And so that's part of the prep preparatory stage, right? And what we're trying to do is figure out, okay, here's what will work on Instagram. Maybe there's a hook or something that's a bit better on Facebook and here's something different on youtube. That means that you may have the meat of the material be the same. But how you are really shooting on the movie it's actually delivered is a bit different. And where you likely that's, uh, you know, the various ways to connect on platform.
It needs to be altered and it can be shared by you on other platforms, although for me it's like you've got articles. Yeah. Since how you view on Instagram is different. How you see Facebook and the way you see Youtube, how different, the way you see onLinkedin or even Twitter. And in the end of the day, what we will need to do would be to understand how folks consume content on this , that stage and earn content which would really operate. That, and uh's, that is the difference. You say and can go through precisely the exact same manufacturing, fine, I can take some of this. It's like you may have a 10 minute video on youtube, but you are going to just slice out maybe two minutes or three minutes on, on Facebook because it's going to perform a whole lot better like that.
When you truly have these bullet points of things which would really get there, get there, get them something which's happening, I then try to think of what value can you actually bring that individual. So there you can bring value. Uh, with movie content you may expect, you can educate or educate, entertain, and sometimes when you're really good you can do all three in precisely the same time or you can get two of them. That's when you are really, really good when you're actually giving it lots of thought in it. Now that being said, as soon as you do that, I try to determine which value you're going to attract to your planned viewer. Yeah. And in that movie, then bring some type of value and I try to bring those bullet points. So whether it is like creating loyalty to his team or speaking how bad the other team is, that is some value he'll actually find.
Yeah, for example, like the movie portion of the video editing is indeed crucial. It may break or make a movie. It doesn't matter how amazing your script is. It doesn't matter how amazing your camera and your production is. The editing is really where it the rubber meets the road to see if it's going to work or not. And for mepersonally, as soon as you're in a position to take action, it's well worth the sources worth the moment. When you put it together, it will convert a lot higher. Um, and that at the end of the day, that's by far besides homework, uh, you know, the prep stage and it's similar to the execution stage to the editing has become the most critical.
So Darryl, in the very first video we talked briefly on the type of video content you ought to be generating, what favor for anybody that didn't see that or simply to refresh a few memories, which sort of video? Which type of movie is that, if there's one movie you should create um, as a organization? Yeah, for me it is a social video and just two to kind of take a bit further then, um, and sort of briefly remind everybody which sort of video that's. Can you explain what a movie that is social is, but that sort of video is so vital?
What's that all for production? You know, like a great deal of people put a lot of thought concerning how things come together and like what type of camera to use and so forth etc. However, I believe for me it's like be flexible. When you're actually doing the movie, you'll probably have a script and have like that you are likely to get things Although that we prepared. They are like, oh, this could be a lot better if we did this and you know, shoot different variations. Just like you have time, just shoot some variants that are different. Hey, maybe this will work better than this. And you also know, that can aid you with the, the post production stage.
The article production is most likely the most important component of having a really good piece of video on the market. And the reason why is because you put a lot of effort in preparing, you devote a lot of time doing manufacturing, but actually where the magic is is actually getting the components that will really engage. And then also the edit um, is pacing will keep people's attention the entire time and pacing can be created by you. Like we are uh, 1 thing that I look at is, we are working to determine how we're going to disperse it. We would do it on youtube than on Facebook. For example. Because that's the way that it is on youtube, we'd be at a 16, nine ratio on youtube. Right? And, and then to, uh, we would burn off in our captions. We would really upload caption files.
Okay. So prepared created the movie, edited the movie. So we just don't load it now. Yep. That you'd say most of the people and say, okay that distribution
In relation to make one of these? Yeah. Rather than preparing, and it's really interesting because a great deal of people, they are more about performing. And I discovered that if you wish to be successful, it the way you're going to execute it. So I like to start to figure out why I am creating the video. It ought to have a specific purpose. I believe it'd be really pertinent to have you go through this process. What exactly does that sound good? Okay. Let's just say that you're trying to sell some mix. Okay. And you are trying to sell it on networking. You've got some item or whatever. Okay. So tell me someone that you know really. My brother and David, um, besides Joey. Okay. So yourbrother David. Okay. Chris. Brother Chris.
But on Facebook we would like to burn it because some people do not have that choice on and you want to make sure that when they are scrolling through it, you are grabbing that attention. And so he's like? Exactly. And it's like the ratio we wish to be a one by one ratio of ratio that is square. Right? So what elements that we can actually add to that file? Can it be like to make it more of a meme where we're putting texts the start of the ending, um, you know, is it engaging with distinct, different types of components? That is the things you've got to look at when you are doing the video edit. Now, the thing I adore is we have choices like cause we need to we did five or four distinct versions and if we did the manufacturing right.
Well let us just target everyone that enjoys Liverpool, right? And let's target everyone that does not like Liverpool. And let us see if we can find some, a few things. And it will be quite interesting should you infuse just a little bit of cash, although I think you could do this with organically. The results. It's possible to get your own gently. Definitely. I think anyone today has a blueprint to make not just a video publication in, knowing what to create and how to push out there correctly or an overview and, and those insights, uh incredible. And for anyone we put together a guide that goes to what Daryl talked on the market. Um, that entire formula, that blueprint a few things that are distinct as well that we didn't fit into this video, um, which you can actually grab beneath this video.
Right, right. And something which I discovered is even when you have a video that is performing quite well, you know, um, the way in which the algorithm works on Facebook and other things, it is like perhaps in six weeks or seven weeks you do a different cut and then upload it, learn from what you already have, all of the information that is there and say, fine, what should we edited this down since we had a kind of a fall off here. Maybe we add, you know, something to pull them visually here. You can do that. And, and in which you are in a position to perform it you are able to be successful because people will be inclined to forget what they saw, you understand, from six weeks ago.
We're discussing shooting content, we're discussing incorporating texts, adding graphics, animations, and we are talking about adding captions, Emojis, all of that things can be constructed and edited it right inside of [inaudible]. Now, the main reason we constructed clip Ian was so that it's accessible to absolutely everyone and we're speaking even in the event that you've never produced a video earlier, you want to get into movie production for your company or you're a professional, you can produce what you may create anywhere else directly inside of Klipfolio and what is more, even if you don't want to take your own content clippy or provides you access to an extensive library of video clips, graphics and sound, she is able to pull all of this stuff together to create videos. We'll also throw in templates that are customizable. Therefore, if you fill in a little bit uninspired, for example, you can grab one of our pre done templates, then change the colors and the text, upload your branding and your doing clip. Eao is your greatest video creator and it is going to alter the way both novices and professionals produce video moving. We cannot wait to show you it, so be sure that you enter your email below. In another video, we're going to pull the curtain back on Filipeo and explain to you the way this platform works and it's going to change the way you create content to your business. We'll see you.
You know, until we do that, there's a lot of people that start recording and pick up a camera and that may be one of the things that you could perform. And there are phases, such as you mentioned, there's a stage of preparation, there's a stage of creation, there is a point of post production, and then there's a point for distribution. And each one of those phases are outright critical, uh, and they function in harmony together to get your video.
So that you have mentioned quite a few stages to creating one of these kinds of videos. So I guess we start at the very start, you mentioned prep. Can you take us through that which means
Hey that Jamie here and on behalf of the Click [inaudible] team, welcome back into our video show where we're talking video, but more specifically the kinds of video you should be generating to drive more profit and more cliquey worthy movie views into your small business. In the last movie we discussed the marketing industry's state. What's working by today when producing content. In this video we're likely to go over the video content in a little more detail and discuss about how to create the 1 video you should be generating immediately to drive more clicks, more visitors, and much more sales on any item or service that you are offering.
Okay. So Chris, he probably enjoys football, right? Can he have a group? Liverpool. Liverpool. Okay. And is there a, uh, an opposing group that just, it is only a rivalry? There the biggest ones. Manchester United, that everybody knows. Okay. So Liverpool, Manchester United. Okay. So there's like any friction, rivalry that is heavy. Okay. So first thing would be like, fine, if we're going to really create a movie, we need to have a purpose of the video. The number two is that we need to identify our audience. Who Would we want watching this video? So I would say it'd be people who are like hardcore Liverpool. Okay. And then we need to start breaking down of some of the things which they, they kind of rally round that would get them excited. And what would be among those things which you'd think, well, beating Manchester United scoring goals.
And what's the first thing which you think he's going to perform? Likely share the movie, After that connection with the video matches. He's going to discuss it with not only one person, but he's gonna discuss with everyone that actually likes what's going on, you understand? And that there is absolutely critical. Then the next thing is, uh, really hoping to describe what would be a fantastic hook cause like you literally only have a couple few seconds to catch his attention. And I think, okay, what do we do to grab his attention? You understand? And, and perhaps it's a caption above the video which says, you understand, Liverpool's sucks. Yeah. I think, I believe he'd see this movie. You know what I'm saying? And I think that he'd have to be sucked in as he tried to figure out what's happening in that video.
The way you would then approach that. Yeah. We did a lot of research. We were doing a lot of preparation. Now we would like to start executing on those things. Uh, and there's a formula for each and every video and this formulation is exactly what founders need to create for themselves. And there's a couple of components for this formula it, which it is universal for everybody. The first one is, and that we prepared for is a hook. We need to catch their attention. Now that hook is different on youtube versus Facebook. Allow me to give an illustration of that to you. Much like on youtube the hook will be like five seconds. And on Facebook it is gonna be completely different since you are, you might have audio on or not. And you only have a possibly a second to 3 seconds as you're kind of flipping through their feed.
So with that, just to kind of go into that, and do you load the movie first to your page and then contact all of these are the webpage to allow them to know it's never, or do you take a different strategy? Yeah I do that at the phase. I know I, the movies come in so I reached out since it may take a couple of weeks to get ahold of everybody or whatever. If you share mine kind thing, uh, and who knows, maybe you're like, Hey, I'll discuss your movie. That is not a bad thing if you are doing PR crossposting. Where the burden is uh, simply to share a video is not. It and you need to give them permission like you have to cross post. And that's kind of the key on Facebook, although the same for, you know, you're posting their content.
Obviously. Yeah, that makes sense. Okay. So speaking about video editing from type of my expertise and I am not a professional video editor and I know just how much work goes into doing lots of these things you state, you know, thecaptions Mimi finding, actually just placing titles in the top and bottom of your video can take hours for some people and a few people seeing this might have no clue how to do this. So I suppose in that respect, can it be worth? Could it be worth the time to sit down put time with somebody else to kind of,
So we've discussed the initial phase of getting ready for a movie planning of video. We then moved creating the video and to clearly manufacturing. Can talk a bit about
So when we talk about going onto each platforms, I believe that is, this is quite significant as well. There are obviously, well I think there are just two elements you may tell me. The first largest one that people think of is the proportion of the video. So in the event that you create in one video, you've got to think about all the other ones are transcribed into by that. But is there other, anything else you would kind of need to be aware of if you are going to be creating content for say, Instagram or Facebook
Now presumably you'd take the content you simply shot with Reese on your phone or anything into an editing suite or into a post creation. I suppose. Do you want to talk about what you do at that stage yet? Ready to disperse
You might have two or three distinct versions of a movie and you can test it to enjoy, such as seriously what we do is we will just throw a couple bucks behind it and and see how it converts. If it converts really well, you don't have to spend that much money to figure out if people really click on it, engage with it, just how much they watched the video to find out whether it really works. And connect with them on an emotional level and so spending the time in post to making your video engage with the viewer, it gives you a higher probability for them to actually share.
But the algorithm on youtube otherwise, you know, you'd do it otherwise onInstagram and distinct on Twitter. However, Facebook, I feel a great deal of people that are watching this video want to capitalize on this and that is an easy way to sayhello look, if you can have this page which has a reach of let us say you understand, 10,000 enjoys that they actually posted it, who knows just how many of you is they're going to get. Um, also, and you reaches out to these different pages submitting and the analytics gets where it moves back to your movie. Yeah, it is really cool. No, that's cool. You've infused it with, although now with approach, like for me, I enjoy organic. Advertisements that are paid is the most effective way to get into at the ideal time in front of the right people. And if you understand what you're doing, it can be very, very effective. We are doing a video around Liverpool, right if you do not know what you are doing, it's still be powerful because whenever you say, fine?
It may kind of look like it is theirs. And that is a thing. So return to your example we said, hey, if we are going to actually make a movie about your brother and his football team about Liverpool, while it's good or bad or anything, I would like create a list of each, uh, page on Facebook on Instagram that will be pro or con. Um, you realize, that because that is who we want to target, that is who we want to contact. And believe it or not, you know, becoming, uh, these connections with these individuals is a way to have enormous growth. And I found that if you can get like six or five or 10 channels or pages which are similar to yours who are willing to share your content, I mean that hastens your, your growth, that hastens your, your reach and you're going to get the perspectives that include it if you truly have done a fantastic job with your video.
Or when we think of gamers, possibly Mohamed Sala, he is, that Liverpool is best player may be hitting on scoring from United, I don't know. Yeah, yeah, you are able to do clips such as that. But even talking about they adore, you know, Liverpool. And, and also the behind it. Um, so I love to attempt to identify a couple of things. All these are of what could really that person that if he watches with video resonate with bullet points. And two, I really do research. Like I wish to go out there and also know just how well I know someone, I'm like, what's going on out there? I do some research online trying to see whether there is anything that's trending. Especially when it's dealing with the topic at hand, uh. So like for Liverpool, is there anything that's going on that will be in the news that would be applicable to, to the movie today?
And so you have to fortify it. And, and that stage when we were speaking about your brother, it's like if you add one of the other elements that resembles, yeah, yeah, I enjoy this video. You know, you are like go from there. That's where he will stay on a little bit. And if you get 20 minutes, if he can get to there and really feel some type of link to the video, they'll watch another moment, does not then result in more involvement on the videos as well. So they'd be more likely. And 12 remarks are seen by us. It's like as you are connecting with them and you're talking their language however you are going to it, you're connecting with them on an emotional level and that they feel part of something and they feel just like obligated. It's like some thing that humanity feels bound to do.
Yeah, that is logical. And as soon as you've been through these phases a few times, I guess from looking at all these three phases, and you do distinct edits which can be vital as you say. And most people would, you know, she video, I've been guilty of this in the past and it'll throw up believing it is ready without too much informative stuff. But I can see how important as when you find things that work, you can continue following that blueprint over and over and over again, it's to perform different variations. We are going to discuss the 1 sort of movie in order to blow up your business, you need, but not. We're going to discuss create and how to structure that movie too. Let's go.
All you have to do is select in, pop your email in there, we will send you that guide. So during this video along with the first movie, we've talked a lot about producing the perfect video which includes everything from naturally prep, right the way through to shooting the video and then obviously the post of where you have got to edit the video up in the right way and to receive the best distribution. Now all of that is very hard for many people. Most people don't have access to expensive camera gear to shoot on film content. For instance. The majority of individuals don't have the skills or access to use editing applications that is complex and that is why we build Klipfolio. Klipfolio is a web based video creator that essentially allows you to make incredible looking videos. Just like the movies we've discussed in the previous two videos in the palm of the hand.
And even on Instagram, it is likely to be different. And so looking at this, it is like that hook is similar to the part that is most essential. And I would really place a lot of work and energy to try and figure out how you are going to captivate people's focus and the way you suck them into the content. after that, after the hook, you may really reinforce your brandnew. Therefore, in case you have a brand, you might have a branding component. This is an optional thing. Uh, it depends on what type of content you're creating, you know, and, and then two, you are moving to the meat of this content. Here's something which I discovered over, you know, 40 some odd billion views. It's like people have a tolerance to observe. And if you've fallen in this class I really don't know, but I, I've been on Facebook earlier and I have never turned on the audio.
Which makes sense. Makes Sense. Okay. So that makes complete sense. Um, but something I want to circle back on really fast is that you mentioned if you're creating video and one of those thoughts everybody has, I mean, I've had this before when I've created videos, I'll only share the same video anyplace. Would you kind of elaborate about this is a lousy idea? And that is a type of a idea procedure.
So that it is like getting these pins. And two, there's those hooks within the movie. Like that he got him, you got to fortify whatever that name is. And I give that some thought. Um, and that's basically the stage before you really go onto the next step. But there's another thing I really look at is what, what origin of moderate are we likely to use? Is it going to become a much better Instagram one afterward than Facebook? Is it likely to be better on more info Twitter or on youtube? You know, like you have to look at the platform of that you're trying to achieve and what is going to be the best method to disperse it. Now, one of the biggest mistakes, it is like, well I will just distribute it everywhere, you know, and you're making a video seeking to go on each platform and that's a massive mistake. Yeah. You're good. Uh in the event that you want your video you will need to really have of the way you are going to disperse it a preparation stage. So back in the phase, you are like, okay, who's going to really discuss this video? Are you going to participate with them? You know, is it likely to be done through ads natural or is it going to be a strategy where organic being done by you and adds? Uh, for me, I only love other stations out there. I love webpages on Facebook cause they will need to actually nourish the algorithm. They will need to really get their posts outreach. And a lot of people are willing to talk about your video. Uh they're, they're in a position to cross post your video. And therefore it's like coming on their page and it's like an content it's not theirs.
It's like once you find something cool and you're like, hey, you have ta check this out. You know, we must do that. We have to this digital word of mouth. And that's that is exactly what the social videos do and where it is so potent. And after the center, essentially of the content, you have to have a call to act. Um, also, and you may not think, well, though it is a societal movie, I am not actually doing it for, you know, it's just more of an inspiration or it's merely a [inaudible] or anything. That call to action is still key because are? Like when we talked about what's the intention behind the video recall? Or if it's to market goods, we need to push them or to hit that buy button directly below the video. Uh, you know, or if it is for inspirational it to combine a cause, I mean the list goes on.